Current Focus

FEB 2026 — PRESENT

Agent Passport System

Founder & Protocol Author • Los Angeles, CA

Created an open-source protocol for developers to identify AI agents, control delegated permissions and audit every action through signed records.

  • Framed APS around three problems, identify the agent, bound its authority and prove each action, and mapped each to OAuth 2.0 token exchange (RFC 8693)
  • Shipped TypeScript, Python and Go SDKs, a Rust verifier, an MCP server (150+ tools), gateway, registry and cross-language conformance suite
  • Separated the open protocol from the enforcement gateway so teams can adopt it without deploying the gateway, then open-sourced the gateway after a full-history secret scan
  • Implemented issuance, key rotation, revocation and a Merkle-committed receipt ledger with Ed25519 inclusion proofs and offline verification
  • Built an OAuth ID-JAG adapter mapping external IdP assertions onto scoped, revocable agent delegations
  • Coordinated a security release across 5 packages in 4 languages, from advisory and remediation to simultaneous patched releases
  • Defined action_ref, a deterministic identifier for agent actions, now implemented five times across three organizations and specified in an IETF draft written by another author
  • Reached 45,000+ npm downloads across the SDK and MCP server with no paid acquisition
  • Landed 50 merged pull requests in 23 external projects, including Microsoft's Agent Governance Toolkit, AAIF goose, OpenClaw and OWASP
  • Authored the IETF Internet-Draft draft-pidlisnyi-aps and maintain Agent Authority Conformance, an approved Linux Foundation Decentralized Trust lab

The Journey

MAY 2024 — JAN 2026

Evatar.ai

Founder & CEO • Los Angeles, CA

My attempt at artificial creative intelligence (ACI), an AI platform that creates and distributes social media content across LinkedIn, Instagram, TikTok and YouTube. You talk, the system turns it into content, and agents handle the rest.

  • Bootstrapped the product from concept to 300+ users and 1.6M monthly impressions in 16 weeks
  • Owned the roadmap and day-to-day prioritization for an 8-person team building agentic workflows, tool orchestration and evaluation loops
  • Built Eva, an in-product AI agent harness for conversational research, content creation and tool execution
  • Built a multimodal generation layer with Runware, routing image and video models through one API
  • Rebuilt onboarding after 50+ interviews and funnel analysis, improving activation by about 30%
  • Reduced manual operations by 60% through AI automation across support, billing, accounting and internal workflows
  • Defined OAuth scopes and data access and retention requirements, and led app reviews across Meta, TikTok, LinkedIn and YouTube
  • Shipped Flutter mobile apps to the Apple App Store and Google Play, working across Flutter/Dart, Java/Spring Boot, PostgreSQL and MongoDB
MAY 2024 — AUG 2025

Pero Pero

COO • Los Angeles, CA

Built pet care brand from scratch for celebrity founders Stella Maxwell and Barbara Palvin. Full operational ownership from product development to multi-channel sales.

  • Built brand identity, product line, and e-commerce platform from zero to launch
  • Developed multi-channel sales strategy: DTC, retail partnerships (Petco, local boutiques), and wholesale
  • Established supply chain and fulfillment operations supporting rapid growth trajectory
  • Launched to market in 6 months with celebrity founder backing and press coverage
NOV 2020 — MAR 2024

Elegatto

Head of Product & Operations • Los Angeles, CA

Scaled a DTC jewelry brand to $3M annual revenue and 100K+ orders, earning the Shopify 100K Orders award. Full-funnel ownership across product, marketing, and operations.

  • Tripled revenue in 24 months via full-funnel strategy across DTC and wholesale, reaching a 40%+ repeat purchase rate
  • Oversaw product lifecycle from concept to launch, driving trend-informed development and rapid iteration
  • Secured $300K Meta-funded campaign (2.8x ROAS), generating $840K in attributed revenue
  • Designed outbound and retention systems, acquiring 160+ wholesale accounts and expanding B2B distribution
  • Led CX, paid media and lifecycle marketing, achieving 43% ROI on SMS and 28% on email campaigns
  • Established East Asian fulfillment hub, reducing shipping costs by 95%
JUN 2021 — JUL 2022

AuthorityTech

GTM Strategy Consultant • Remote

Built GTM systems and sales automation for a PR tech agency serving VC-backed startups. Revenue grew 20x.

  • Grew revenue from $100K to $2M and expanded client base from 11 to 87 within one year
  • Built CRM, outbound and automation systems, plus the GTM narrative and sales playbooks
  • Trained team to execute at scale with repeatable processes
DEC 2020 — MAR 2022

ofNature

Co-Founder & CEO • Los Angeles, CA

Launched eco CPG brand amid global plastic bans, building on cellulose acetate, the material McDonald's switched to for its straws in 2025.

  • Raised $150K pre-seed, built Ukraine-based manufacturing and secured commercial contracts
  • Led product development, certification, supply chain and GTM strategy, scaling to $120K/month
  • Led R&D, regulatory compliance (FDA, EU), and pilot program execution with major QSR chain
FEB 2020 — MAR 2024

NJF Worldwide

Go-To-Market Strategy Consultant • Remote

Led GTM strategy and public sector outreach for a veteran-owned medical distributor during COVID-19 and the fentanyl crisis.

  • Advanced a $159M NY State COVID-testing opportunity through stakeholder mapping and public-sector outreach
  • Devised bipartisan GTM frameworks aligned with zero-tolerance and harm-reduction policy models
  • Led stakeholder mapping and relationship building with government decision-makers
SEP 2018 — NOV 2020

HAY! Straws

Head of Growth & Partnerships • San Francisco, CA

Led growth strategy and product development at a sustainable products startup.

  • Invented and commercialized a new product format, turning raw reed into a scalable, manufacturable straw
  • Secured and managed 2,000+ global B2B accounts, including Hilton, Hyatt, Marriott and Sysco
  • Generated $4M+ in sales through strategic account management
  • Doubled monthly revenue for five consecutive months through outbound sales, channel strategy and enterprise partnerships
NOV 2016 — SEP 2018

Allset

VP of Sales • New York, NY

Rebuilt GTM systems, activated new segments and drove pivotal traction for food-tech startup, enabling $5M Series A funding. Company later acquired by SoundHound AI.

  • Joined with no sales experience and became top performer, promoted to VP in 8 months
  • Boosted monthly partnerships by 600% (30 to 200) and led a team of 7 direct reports plus 2 team leads
  • Developed empathy-based outbound funnel that drove 95% open and 75% conversion rates
  • Designed cross-team retention playbook that cut churn 90% and unlocked multi-location deals
  • Built the corporate segment and closed national chains including BJ's Restaurants, scaling from 300 to 3,400+ locations across 14 cities

Open Source & Standards

2026 — PRESENT

Upstream contributions

50 merged pull requests across 23 external repositories
  • AAIF goose: PreToolUseResult, stable tool_call_id propagation and fail-closed pre-tool hooks
  • OpenClaw: four fixes across subagent completion, session routing, service state and config recovery
  • Microsoft Agent Governance Toolkit: three PRs for authorization gates, reputation-gated authority and governed attestations, merged by a Microsoft maintainer
  • AgenTrust TRACE: verification for policy decisions, delegation chains, revocation and action receipts
  • Bernstein: delegation grading, conformance vectors and per-agent receipts anchored to a run root
  • OWASP Agentic Skills Top 10: the denied-before-dispatch example vector, merged by the project leader
  • Verdict: a delegation-confusion attack pack for testing agent authorization
2026 — PRESENT

Projects I run in the open

Maintainer
  • Agent Governance Vocabulary, a shared interoperability registry where other projects map their own systems. 132 merged PRs, 69 of them from 30 outside contributors
  • Agent Authority Conformance, an approved Linux Foundation Decentralized Trust lab for testing agent authority across implementations
  • action_ref, now carried by an IETF draft written by another author (draft-etcheverry-action-ref) and implemented from the specification alone by an independent developer, with matching bytes
  • OpenChain conformance: APS self-certified to ISO/IEC 5230 and ISO/IEC 18974, with the checklists published alongside the source
2026 — PRESENT

Standards and research

Author, reviewer and working group participant
  • Author of the IETF Internet-Draft draft-pidlisnyi-aps, cited by other Internet-Drafts and named in the Contributors section of draft-mih-sokolov-scitt-payload-binding
  • Reviewer and contributor, OWASP Agentic Skills Top 10 v1.0
  • Co-lead of the RFC-189 conformance cases in OASIS CoSAI Workstream 4
  • Participant in OpenID AuthZEN, OpenTelemetry GenAI semantic conventions, the W3C AI Agent Protocol Community Group and the Decentralized Identity Foundation
  • Nine papers on agent authorization and governance, each with a DOI, cited in independent research and press

Earlier Career

2012 — 2014

Legrem Law Firm

Strategic Communications & PR Associate • Kyiv, Ukraine

Mediated business disputes, managed communications during corporate transitions and bank seizures.

2008 — 2013

Amplifier Entertainment Agency

Founder & Event Organizer • Kyiv, Ukraine

Organized UNICEF, USAID, and ICRC conferences and major entertainment events with teams of 20+ staff.

2006 — 2007

M1 TV Music Channel

Assistant Director (Internship) • Kyiv, Ukraine

Assisted in directing music videos and live productions. My first storytelling experience.

Core Competencies

Film directing, law, event production, sales, hardware R&D, AI products, protocols. That's the path curiosity took me on, and every step is still useful. I don't see disciplines, I see problems worth solving and tools worth learning.

🎯 Product Management

  • Zero-to-one product development
  • Product strategy & roadmapping
  • User research & feedback loops
  • Agile & sprint management
  • Cross-functional team leadership
  • PRDs, user stories & backlog

🤖 AI & Technical

  • AI product design & implementation
  • Agentic systems & multimodal AI
  • LLM integration & prompt engineering
  • API integrations & automation
  • Technical documentation
  • No-code/low-code tools

⚙️ Operations

  • Supply chain management
  • P&L ownership
  • Process optimization
  • Vendor & partner management
  • Scaling operational systems
  • International logistics

📈 Go-to-Market

  • Sales strategy & execution
  • Marketing campaign management
  • Customer acquisition & retention
  • Brand development
  • Partnership development
  • Empathy-based outbound (95% open rates)

🎬 Creative & Storytelling

  • Visual storytelling & cinematography
  • Brand identity development
  • Pitch deck creation
  • Content strategy
  • UX/UI intuition from film background
  • Music production

🔧 Hardware & IoT

  • Hardware product development
  • IoT architecture design
  • Industrial design coordination
  • Signal processing for biometrics
  • Prototype to production pipeline
  • Cross-functional hardware teams

Education

A multidisciplinary foundation combining creative arts, technology, and law.

2006 — 2010

Kyiv National I. K. Karpenko-Kary Theatre, Cinema and Television University

B.A. in Film Directing • Kyiv, Ukraine

Studied visual storytelling, cinematography, and creative direction. This foundation deeply influences my approach to product design and user experience.

2007 — 2010

Branch of Lomonosov Moscow State University in Sevastopol

Faculty of Jurisprudence (Law) • Distance Learning • Not Completed

The peace treaty with my parents. When I chose film directing they insisted I also get a proper education, so I enrolled in law by distance learning and stayed as long as the format allowed. After the third year the program required a full-time transfer to Moscow. I did not go. Film had already won.

2005 — 2006

Kyiv Polytechnic Institute

Faculty of Publishing and Editing • Not Completed

My first guess at what I wanted to do. It was the wrong one. A year in, I knew it, left, and went to film directing.